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5 keys of the selling text. What to write to sell the product?

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Author:
Inna, Copywriter

02.09.2018

 

 

Before using the text about your service or product in an advertising campaign, implement these key techniques.

They will form an urgent need for a product and a desire to buy from you.

Technique 1

Focus on “we” or “you”?

The most terrible mistake in the selling text, which even experienced copywriters make is the self-praise. Change the focus from your coolness to what the customer will get after purchasing your product.

Tell a potential client. what:
he/she will receive;
will change;
he/she will find out.

Technique 2

Address the target audience in the first sentence

Identify your target audience with 1-3 words to make the client understand from the first line that the text is written specifically for him.

For example:
Student? 
For all entrepreneurs…
If you manage a team of 15 people or more
Do you want to buy a new sofa?

How to understand that an advertising campaign on Facebook will work, read here.

Technique 3

Solve the problem

Show the potential client that you understand him/her. List the problems and pains which he/she faces daily, and which your product will solve.

These can be:
• emotional problems;

• physical problems;
• financial problems;
• household inconveniences, etc.

How to successfully launch Facebook ads the first time using Formula 3X, read here

Technique 4

Give value

Show the picture of life with your product.

After describing the customer’s life without your product, show what his/her life will look like after solving his/her problem with the help of your product. Write the selling text using the formula “before-after”.

Test yourself, maybe you still believe in myths about advertising on Facebook.

Technique 5

Set a limit

It can be a final warning that you can lose the most favorable terms of purchase:
the number of seats is limited;
the price will increase;
the next event will be held next year,
if the customer does not purchase the right now, tomorrow his/her problem will increase.

And also find out: an automatic sales funnel is a reality or a trap for amateurs in Internet marketing.

Conclusion:

These 5 techniques will help you create a text that will sell several times more.

P.S. Why does advertising not work?

Where is the budget wasted?

Why is the application for your product getting more expensive?

There are many marketing questions, but the answer is one – get the consultation from LeadGen Studio to get a clear solution to your business problem.

Click the button below to order the consultation.

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