The ideal headline for Facebook/Instagram ads formula [derived from 176 working ads]

Why are there no clicks?

You see that thousands of people see your ad, but only a few click on it. What is it so?

The reason can be a weak advertising headline.

Let’s find its weaknesses right now and strengthen them.

To do this, use 4 proven techniques.

1. Show

How can I get what I need. The simplest and favorite version of the advertising headline, which still works perfectly. According to statistics, we use it in 72% of our moneymaking ads.

How do we use this formula:

1. How to stop being afraid of a number that cannot be called out loud, and love your age.

2. How to get the most out of the tax credit and reduce VAT.

3. How to master a trendy profession and work from anywhere in the world.

4. How a mother on maternity leave can double the family budget, working next to the child.

5. How to create a bestselling book that is bought, read, and advised to friends.

6.  Yell or love? How to calm a baby in hysterics?

Conclusion: to find out how you need to click. Everything is simple.

2. Prove

What others have done, you will also do. Do you agree? Therefore, many people read reviews and make a purchase decision based on them.

This also works with headers. Show that the advertised product:

• works for others;
• is in demand, and why is this happening;
• is used by an authoritative opinion leader.

We implemented it like this:

1.  Get the system based on 20 years of experience on Wall Street, and trade without wasting the deposit.

2. I also was the mother of a naughty child… But I found the ”key” to my baby’s calmness and now I will help you.

3. It happened! For the first time in the public domain. The success formula of stars and billionaires.

4. Does your accountant rest easy? Accounting for individual entrepreneurs without penalties.

5. Become an organizer of events that everyone is talking about and for which you will be generously awarded. Free masterclass.

Conclusion: Convince the reader that your product will help him/her become like those he wants to be like, and he will click on your advertisement.

3. Threaten

There is no need to threaten to steal a cat if a person does not click on your advertisement. Describe the situation in which your reader would not like to find himself (mistakes, losses, fears), and show that he is safe with your product.

Our examples:

1. The tax audit will be tomorrow. Are you ready?

2. The child is screaming and hysterical. Yell at? Ignore? Talk? Right answer.

3. Stop chasing money – start attracting wealth into your life automatically.

4. How to stop depending on your husband and not destroy your marriage? Free masterclass.

5. Tired of working hard to earn a normal living? Learn to attract money and live beautifully, easily, and without stress.

Conclusion: when it’s scary, people are more likely to click.

4. Give

This is a headline that reveals a powerful benefit and gifts the cherished dream. Everyone wants this, so they click.

Such headlines worked for us:

1. Do you dream of a Cadillac, but you only have money for Lanos? Find out what is the price of your dream car in the USA.

2. Money, travel, happiness, love. How to get everything this summer?

3. Unforgettable intimacy with a partner after many years of living together.

4. Work a little like a woman – earn a lot like a man.

5. Flash-target. Do what you love, earn as much as you want.

6. One capsule + one application = millions of compliments to your hair.

Conclusion: show what people want and give this through your product. Clicks are guaranteed.

Ideal headline formula

Without intrigue: connect the 4 proposed techniques.

For example like this: 

1. How

2. Get/Avoid

3. Dream/Threat

4. And become a millionaire/star/cool guy

What will happen as a result:

1. How to save thousands of dollars by mastering a successful trading strategy, and consistently earn from $5,000 per month.

2. How to transform in 4 days and build a relationship with a man who will throw the whole world at your feet.

3. How to cure herpes and help patients who you could not handle before..

4. How to attract money into your life without hard working for 15 hours daily? 

Conclusion: Combine these techniques as you like and get effective headlines.