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Timer with milliseconds: a proven way to increase your landing page conversion by 1% out of nothing

How to get a landing page for your business that pays back?

We make landing pages for lead magnets with a 25%+ conversion guarantee. Ask professionals for the design of your landing page.


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Alena, Copywriter


How to “make” a potential customer click the registration button? How to handle the objections of potential customers with only one small element on the landing page? How to increase their desire to input their data to the registration form?

LeadGen Studio team ran a test and found out that a timer with milliseconds has an enormous impact on landing page users and this page conversion. Moreover, adding such a timer need a minimum of resources but gives great results.

From this article, you will learn:

•Why does a timer with milliseconds work better than a timer without milliseconds?

• Where to place a timer on the landing page?

•How to make inscriptions to the timer to cause the user to feel the loss of something important and an irresistible desire to click the registration button?

The essence of the test

Desire to increase the conversion of landing pages promotes the invention of new tricks and trends. They are designed to capture the attention and ignite the interest of users.

A timer is one of these trends. Initially, it was used as a reminder to people that “X days, X minutes, X seconds left before the start of the masterclass.”

Then, when the trend for lead magnets moved to Russian-speaking sites, the most shrewd marketers (including us) began to use a timer not for reminding about the masterclass, but for receiving these free products.

At the same time, we noticed another trend – a timer with milliseconds. And we decided to test it.

For the test, we took two identical landing pages of masterclasses with a bonus and timers. Their only difference was that the timer on the first landing page was with milliseconds.

Advertisements and traffic settings were also the same for both landing pages.

We ran advertisements on Facebook and Instagram for 8 days: from April 1 to April 9. 1,500 visits were made to each of the landing pages.

We got all the results in Google Analytics.

Test results

Results in Google Analytics:

The conversion rate of landing page #1 is 5.66%, here is a timer with milliseconds

The conversion rate of landing page #2 is 4.54%, here is a timer without milliseconds

Why does it work?

When potential customers visit the landing page and see fast-moving milliseconds on the timer, it causes a feeling of scarcity, as if they quickly lose something and the chances of not having time to get a discount for a course/product or a signup bonus are much higher.

Therefore, a visitor makes a decision faster, without wasting time on thinking.

People don’t think anymore, that they can return and apply for the product later. They analyze the landing page quickly in order to register before the time is finished and get bonuses.


The timer with milliseconds works only when there are less than 59 minutes left to register or buy. If there is more time, the effect will be lower. Therefore, do not think that if you place a timer everywhere, it will give the same cool result.

For example, it makes no sense to add milliseconds to a timer that counts down the days until the start of the masterclass. But if you make an offer: “Register within 3 minutes and get a bonus” then the use of a timer with milliseconds is appropriate and logical.

Adding a timer to your landing page, calculate approximately how much time the visitor needs to get acquainted with the information and make a decision. Do not think that the less time you leave the visitor, the faster and more likely he will register. There should be enough time to think.

For example, for a landing page with 12-20 blocks, a timer for 3 minutes is very little. The optimal time for such a landing page is 7-10 minutes.

For landing pages with 3 blocks, 2-3 minutes is just enough to get acquainted with the information and make a decision.

To make the timer give its effect, place it right next to the registration button. The typical inscription to it is “Register within X minutes to pick up the free bonus”

If you have 12 or more blocks on your landing page, add a timer not only to the first block but also near other registration buttons. This way you will every time remind the user how much time is left and immediately give him the opportunity to apply.

Did you like the article? Implement the recommendations and increase conversion of the landing page with simple techniques right now.

If you need a cool landing page to offer a lead magnet, read the article How to create a landing page for a lead magnet with a conversion of 25+%”


If you want to easily increase the landing page conversion by 1% without changing anything in the design, then add milliseconds to the timer.


A timer with milliseconds is appropriate if the user has less than 59 minutes to perform a targeted action.


You need to set a timer for different amounts of time for landing pages with 3 and 12+ blocks in their structure in order to provide users with enough amount of time to get acquainted with the information and make a decision.


On large landing pages, the timer should be placed in several places.


The timer should be accompanied by the inscription “Register within X minutes to …”

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