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4 simple steps to create a landing page with the conversion rate of 26%+

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Anastaіia, Copywriter


Bite! Pull the ripcord!

And we’re not talking about the fishing right now. In Internet marketing, the scheme is about the same. The person clicked on the advertisement and moved to the landing page. And it depends on landing page quality whether there will be registrations for the webinar or not.

We have been looking for the perfect formula for a high-conversion landing for a long time. To find it, we created, launched, and tested 17 landing pages for educational projects (text, design, and programming).

After six months of testing, it turned out that all successful landing pages have common elements that we started to use constantly. So we created a landing page template, with the help of which we attracted more than 5,000,000 leads for customers in different fields.

Today we will share this template with you so that you can repeat and even surpass our results.

Let’s go!

Screen #1:

What? Where? When? What for?

Required elements of this block:

The name of the webinar.
Clear benefit.
The date of the webinar start.
Registration button.
Deadline with timer.

A lot of things? Yes. Therefore it is important to place all these elements harmoniously and compactly on one screen. This is done to make a person make a decision in just 8 seconds and perform a targeted action – register for a webinar. Use meaningful copy and a catchy picture to capture attention almost instantly.

Example of the 1st screen of the landing pages for Isaac Pintosevich:

Screen #2:

Benefits vs objections

The person did not perform the target action from the first screen and keeps on reading. So now he has little information to make a decision, or something prevented him/her: he/she is not convinced, he/she doubts whether it suits him, etc.

The task of the 2nd screen is to give strong event benefits to respond to the main objections of the user. It is enough to give 5-10 benefits and arrange them in order of priority. That is, the first one will be the one that responds to the most severe pain, and then downwards in descending order.

Why do that? A person may not read all the benefits. But he will surely catch the first 2-3 with his eyes. Therefore, here put “meat”.

And another moment. Make sure that the benefits are real, match the capabilities of a person, and do not offer sky-high promises.

A good example of the benefit: “This tool will help you do 2 times more in a day”

Bad example: “This tool will help you earn $1,000,000 in a month”

If your benefit looks unrealistic, but it works, you will have to show how it does it. Everything should look simple and feasible for your target audience. Benefits can be presented through the pains that the webinar will help to get rid of.

For example, like this:

Screen #3:

Show expertise of the speaker and inspire confidence in him/her

a person needs to understand who will share knowledge with him/her. If you convince him/her that the masterclass is conducted by a knowledgeable and able person, then you will bring the reader one step closer to registration.

How to present expertise:

Show facts and figures. This is the best proof. No abstract estimates. Only trustworthy indicators.

Briefly tell the story of an expert: why he shares knowledge with others, and how his techniques changed his own life.

Post a photo of the expert. It is desirable that the speaker is in a friendly, open pose and smiling. People should know their heroes by face and by name. It is important.

On the landing page, it all looks like this:

Screen #4:

Push through the response to the objections

When the reader reaches the last screen, you have one last chance to push him to the target action. Therefore, here you need to give a reinforced concrete argument to register now. Often this block is issued in the form of a P.S. – a postscript.

Here it is important to understand what is the strongest objection left with the reader. It can be

Distrust of the author – show how many people have already watched his webinar.

Distrust of the value of the webinar – find the deepest pain and “push” it in the final offer.

The uncertainty that he needs such a solution – show the simplicity and speed of getting the result.

The desire to postpone for later – remind him about the bonus and how his life will change after the webinar.

Isaac Pintosevich ‘s screen looks like this:

What is important to remember when creating a landing page

1. Shows a task that is important to the client and gives it a simple solution. What kind of work does your webinar do? What is its main benefit for the reader?

2. The landing page copy is written in a simple and understandable language, to which the target audience responds.

3. Subheadings that lead through the text and make a person read to the end. This is the “glue” between the blocks, so don’t forget about it.

4. In the process of reading the landing page, a person should clearly understand why he should perform the target action.

5. Simple and minimalistic design, as a rule, works better than complex and distracting solutions.

In the end

Now you have a minimum set of landing page blocks with a conversion rate above the average. If your page is bigger, it’s not scary. The main thing is that it includes the described blocks and its size is justified.

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If you want to create a landing page from scratch or improve the ready landing page. We guarantee a conversion rate of 25% and more.



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