Case:
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Niche:
Our client Isaac Pintosevich requested the creation of a landing page for his new masterclass “How to get rid of laziness”.
We created a landing page with a conversion rate of 33.4%. This result was made possible by the recognizable personality of Isaac, but not only due to the popularity of the speaker.
In this case study, we will consider which other elements helped to get the result. Read and implement in your project.
To see how everything works on the landing page, follow the link: https://bit.ly/3Is7J3d
1
Isaac Pintosevich is a popular person, an opinion leader who is trusted. In the first block of the landing page, his personality is used 3 times: in the logo, in the photo, and in the title of the masterclass. This makes it possible to play on his authority.
2
Free products attract attention by the fact that there is no risk.
3
People want to use things, that have already worked for someone. The phrase “a tested method” indicates that they will get proven knowledge and skills at the masterclass.
4
A concrete result always convinces better than a promise.
5
This block indicates that:
— the master class is popular. If people applied for it, it’s worth trying (people need to belong to a community)
— there is a chance to miss the opportunity. This includes fear and the desire to act while there is still time.
6
For participation, a person receives for free 3 bonuses costing $50. A person sees that the value he can get is much higher than his investment.
7
People want to be given a solution and help with complicated things. This phrase to some extent relieves them of responsibility for the result.
8
This phrase lets a person understand:
– he/she is fine. Even champions have periods when there is not enough internal resource
– that he can get the very formula that super-efficient people use (and thus get closer to them and their results)
9
Powerful and concrete evidence of the speaker’s expertise inspires confidence in him.
10
People understand that under the same conditions they can achieve more. For new results, he does not need more time in a day, as many people think.
If the speaker is a famous person, use this. Show his photos, results, tell people that working with such an expert for free is a great opportunity for them.
Show that the method that the participants will discover at the masterclass has already worked for someone. This means that it will work for them as well with a high probability.
Say that they don’t need to be supermen to achieve more. It is important to have the right tools and techniques and use them correctly.
Relieves people of responsibility for the failure. Show that if he didn’t succeed before, it’s not his fault, but his lack of a proper system of actions.
P. S. Do you want every third person who comes to your landing page to leave a request?
Leave a request — we will help you: we will develop a selling text, design, and set up everything technically so that the conversion of your landing page is 30%+.
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