If you want to do well, do it yourself.

You want to scale, go to a professional.

No matter how cool you set up your ads yourself, scaling always raises the question of launch quality. Will you be able to maintain the same price per lead and return on investment without understanding all the nuances of how advertising works?

This is what our client Anastasia Strizhkova thought about. Although she was satisfied with the results of her launches (25 rubles per lead), she decided to pass the baton to advertising contractors.

She was recommended to LeadGen Studio. We got in touch, discussed all the details, and got to work.

Anastasia is an artist who owns her gallery in the Alps.

She helps creative people learn how to sell their work, not be afraid to name a price, easily find clients. Teaches sales and marketing. This is what she talks about in her workshops.

How the client and I set the task

Anastasia already had a landing page ready. The funnel was also completely lined up.

Here’s what the first screen of the landing page looked like:

We were only required to run the traffic.

Initial data:

1. Target audience: designers, artists, sculptors, photographers, illustrators, handmade craftsmen 30-45 years old (both beginners and professionals).

2. Geography: Russia, Ukraine, Belarus, the Russian-speaking population of Europe

3. Timeline: 7 days.

We launched to both cold and look-a-like audiences.

The difficulty was that creative people are usually on their wave. We had to get the message across that they needed sales skills. Without it, promoting art and becoming famous creators in today’s world is almost impossible.

So we decided to use special technology to create creatives, the results of which you will find out later.

What was done to solve the problem

Step 1: Preparing to launch

The funnel is already lined up, the landing page is ready.

So we did the rest: we wrote the advertising texts, designed the images, optimized the ads.

To make the main message in the creative catch the audience, we held a team meeting. There we carefully analyzed the CA and came up with headlines for the images.

Why it’s needed:

— The quality of the creatives determines both the price of the lead and the people who come to the workshop.

— Will they be interested in the webinar topic?

— Do they know they need it?

— Will they want to buy the main product?

That’s why we emphasized in the creatives:

1. The professionalism of the speaker generates more credibility and shows that she has something to teach her audience.

2. Closing objections that no one wants or cares about their work.

3. Proving that it’s easy and accessible to everyone.

The basic message: all creative people can and should be able to sell their creativity.

Here’s what the creatives looked like:

Step 2: Launch the advertising campaign

We set up the targeting, chose the interests of the audience, and launched the creatives.

Here is a screenshot from the advertising office, where you can see what interests we chose for the target audience:

Why it’s needed:

Without understanding your audience, it’s impossible to set up ads accurately and correctly. Therefore, selecting interests, like binoculars, helps us find the right people.

Step 3: Gather Results

Analyzed who in the audience was buying the course, from which ads and countries.

Why it’s needed:

It’s not enough to let the ads float free. You need to constantly monitor how it’s performing.

An important indicator that we rely on, in addition to the price of the lead, is profitability. We’re looking at which ads are buying – and they leave to work. The rest we turn off.

This way we do not drain the client’s money on non-working ads. And pour only that brings results.

What Anastasia got after her work was finished

1. The price of a lead is 3 times lower than the one she had.

The return on traffic with ROMI of 478%. 3.

3. Scaling of the launch.

4. Clear tracking of purchases, so you don’t waste money.

5. Growing awareness and expanding your subscriber base.

Here’s a screenshot from the advertising cabinet with the average price of a lead: